My work
During my scholarship in EFAP school, I had the occasion to produce some works for homework, internships & also companies that have contacted our school. Here are some examples :
Different logos, same agency
Digital Battles for the Rugby Club of UBB :
As part of our school project, we engaged in "Digital Battles" for the rugby club of Union Bordeaux Bègles (UBB) to address several key objectives aimed at enhancing the club's presence and engagement through digital platforms.
Developing the Club's Notoriety and Image
Our primary goal was to elevate UBB's brand awareness and image using digital tools. By optimizing the club's website and leveraging social media platforms, we aimed to reach a broader audience, showcasing the club's achievements, history, and values.
Increasing Stadium Attendance and Mobilizing Volunteers
We focused on strategies to attract more spectators to the games. This included targeted campaigns to highlight matchday experiences, promotions, and special events. Additionally, we sought to engage and mobilize volunteers, essential for the smooth operation of club events and fostering a community spirit.
Creating a Strong Community on Social Media
Building a genuine and active community on social media was another critical objective. We implemented initiatives to encourage fan interaction, share exclusive content, and create a sense of belonging among supporters. This not only enhanced engagement but also strengthened the loyalty of the fan base.
Increasing the Number of Partners
To support the club's growth and sustainability, we aimed to attract new partners and sponsors. By demonstrating the club's vibrant digital presence and engaged community, we presented compelling opportunities for businesses to associate with UBB and benefit from mutual promotion.
These "Digital Battles" were crucial in addressing the modern challenges faced by sports clubs in today's digital age. Through concerted efforts and innovative strategies, we worked towards positioning UBB as a leading rugby club with a strong digital footprint and an engaged, growing community.
Digital Battles for “Maison Jock” :
As part of our school project, we participated in "Digital Battles" for Maison Jock, a company specializing in creating bakery products. We addressed several key objectives aimed at reinforcing company’s presence on the territory by increasing its notoriety.
Increase Brand Awareness and Image
Our primary goal was to boost the notoriety and image of Maison Jock using digital tools. By optimizing the company’s website and leveraging social media platforms, we aimed to reach a broader audience, showcasing the brand's quality products and rich heritage.
Launch New Innovations
We developed a comprehensive launch plan for new product innovations (excluding the professional range). This included creating engaging promotional content and campaigns to generate excitement and interest among consumers.
Engage on TikTok
We devised a communication plan and editorial strategy to effectively engage with audiences on TikTok. This involved creating trendy and relatable content to attract and retain a younger demographic, enhancing Maison Jock’s presence on this rapidly growing platform.
In addition to our digital strategies, we aimed to establish a strong and cohesive brand identity for Maison Jock. This involved defining a clear artistic direction that would resonate across all platforms and marketing materials. Our focus was on creating a visual and narrative consistency that reflected the brand’s values and heritage, thereby strengthening its recognition and appeal.
WORK IN PROGRESS
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WORK IN PROGRESS 〰️
Work for Ibis Hotel
Conclusion
By focusing on these strategic objectives and leveraging its unique brand identity, Ibis aims to transform its hotels into more than just places to stay. They will become essential parts of the local community, enhancing the social fabric and providing dynamic spaces for locals and travelers alike. This project is a step towards not just hospitality but also community building and cultural integration.
About Ibis Hotels
Ibis Hotels, part of the Accor group, is a well-established chain of budget-friendly hotels that prides itself on offering comfort and convenience at affordable prices. Known for their strategic locations, Ibis hotels cater to travelers looking for reliable and straightforward accommodations. However, beyond just providing a place to stay, Ibis aims to be a part of the local community, offering spaces for social interactions and cultural exchanges.
Ibis’s Philosophy and Brand Identity
Ibis Hotels are committed to openness and discovery, placing a strong emphasis on spontaneity and relaxation. They aim to create spaces that are more than just hotels but social hubs where people can meet, relax, and enjoy each other's company. The emphasis on music as a medium to bring people together underlines Ibis’s commitment to cultural engagement and fostering connections among diverse groups.
With this philosophy, the communication plan aimed to reflect and amplify these values, making Ibis a key player in the local social scene and a preferred destination for the 25-49 demographic.
Strategic Approach and Budget
To achieve these objectives, the strategy included:
Market Analysis: Conduct a thorough analysis of trends in the hotel and restaurant industry.
Competitive Benchmarking: Evaluate the competition to identify best practices and areas for differentiation.
360-Degree Strategy: Develop a holistic marketing strategy incorporating various media channels.
Budget Allocation: A Brand Content budget of €4.5 million over 12 months starting February 2025, with additional budget considerations for brand experience.
Objectives
The key objectives of the project were:
Integration into Local Life: Ensure that the renovated Ibis hotels become integral parts of the neighborhood, making them go-to spots for locals.
Enhance Conviviality: Transform the hotels into warm, welcoming spaces where people of all backgrounds can gather, fostering a sense of community.
Introduce Lifestyle Elements: Inject lifestyle aspects into the brand to attract a younger, more dynamic clientele, ensuring the hotels are not just places to stay but places to enjoy and engage with the local culture.
The primary mission of this project was to establish a comprehensive Marketing and Communication plan aimed at attracting the 25-49 age group to Ibis hotels. The goal was to transform these hotels into vibrant hubs of conviviality for non-guest customers. This initiative required a strategic approach to make Ibis hotels more appealing to locals, integrating them seamlessly into the community and enhancing their reputation as lively social spaces.